Problem
Develop an event identity for a comedy festival where humour and healing collide — a space for comedians and audiences to explore life’s harder truths with compassion.

Solution
Concept moulded around the idea of comedy as a transformative force, reshaping how we see ourselves and each other. The final identity is playful and handmade, using approachable characters that squish, stretch, and distort to reflect how sharing difficult experiences — and laughing at them together — can reshape us.