Challenge
How can a comedy festival express humour as a tool for healing while remaining playful, welcoming, and visually engaging?

Response
The campaign is built around the idea that laughter reshapes perspective and heals wounds. Handmade characters squash, stretch, and transform throughout the identity, reflecting how life can squish you but laughing together can put us back together. The playful visual language extends across posters, social media, and event graphics to create an approachable and memorable campaign.