Problem
Branding a Swedish non-alcoholic drinks company, requires packaging that embodies their ethos of clarity, in both flavour and mindset, while emphasising their sustainably sourced, small-batch aperitifs.

Solution
Developed a concept rooted in seasonality and restraint, using a minimal visual system that highlights the purity of the ingredients and the brand’s connection to nature. The final identity spans a series of seasonal flavours, each expressed through a clean design language that reflects Äldre’s sustainable origins and mindful drinking philosophy.