Äldre
Minimal, seasonal packaging range that reflects pure flavours and mindful drinking for 0% apéritifs.
Industry
Food & Drink
Discipline
Packaging, Brand Identity, Digital
Conceptual project completed during Shillington Graphic Design Course
Challenge
How can a Swedish non-alcoholic drinks brand communicate purity, seasonality, and mindful drinking through a distinctive packaging system?
Response
The identity is rooted in the changing seasons and the simplicity of the ingredients. A restrained visual system allows each limited-edition flavour to feel distinctive while remaining unmistakably part of the Äldre range, reinforcing the brand's focus on authenticity, craftsmanship, and conscious consumption.
Following nature to capture authentic flavour, one small batch at a time.
