Problem
As the UK’s leading sticky-tape brand, Sellotape remains the household default — yet rising competition from cheaper alternatives has diluted its value. How do you reassert Sellotape’s status as the reliable, go-to solution for homes, businesses, and crafters alike.

Solution
A refreshed identity that balances trustworthiness with creative possibility, giving the brand a distinctive, flexible visual system ready to be applied across any touchpoint or channel.