Saatchi X Shelter
Concept campaign raising awareness and funds for Shelter through an exhibition.
Industry
Charity, Arts & Culture
Discipline
Strategy, Campaign, Illustration
Conceptual project completed in personal time.
Challenge
How can we encourage audiences to engage with the realities of homelessness while generating support for Shelter?
Response
The campaign centres the lived experiences of homeless participants through concepts for out-of-home advertising and social content. Supporting exhibition promotion and limited-edition artwork sales, the campaign raises awareness while encouraging audiences to contribute to Shelter's work.
Life shouldn’t be so cheap. Spend your money with a purpose.
